This course is the evolution of nearly three decades of media training and real world media interviews. It is a course based not in theory, but in practice.
It was designed with a single purpose: to help potential spokespersons get their message across, even in the worst of times.
It is a hands-on workshop with little lecturing. There is a tremendous amount of interaction and plenty of chances to practice what you learn in on-camera interviews and critiques. It may well be one of the most realistic workshops you'll ever attend.
It's a workshop where you'll learn what to expect in an interview; the questions that might be asked and more importantly, how you can answer them. Our goal is to help you avoid mistakes and build self-confidence.
Although our interviews might seem tough at times, this isn't about "gotcha" interviews or purposely trying to intimidate anyone. It is not about learning how to avoid answering questions, answering questions with canned responses or ignoring questions altogether. It is not an acting class. It is not a class where one size—or one technique—fits everyone.
You won't find a lot of lecturing in our workshops, just a lot of simple, solid advice, combined with on-camera interviews, critiques and personalized coaching.
This is a class about communicating effectively and communicating credibly. It is a class where we encourage and expect people to be themselves.
During the course of the workshop, we'll talk about preparing for interviews, even when there is little time. We will talk about how to determine what you want to say, as well as how to say it. And, we'll answer any questions and address any concerns you might have regarding interviews and dealing with the news media. Our goal is to mirror what goes on in the real world, not just a classroom.
Past participants in this workshop have ranged from those with little or no experience in dealing with reporters to seasoned veterans looking for a refresher course to sharpen their interview skills. Although some of our participants see themselves only as "potential" spokespersons in the event of an emergency, many have gone on to conduct interviews with major newspapers and on network television.
Regardless of where life takes you after this workshop, we hope this course will help enhance your communications skills not only in dealing with the news media, but also in everyday life.
The all-day workshop is generally designed for six to eight students. Workshops can be conducted on-site, at a nearby hotel or conference facility, or arranged entirely by The Wilson Group. To date, we have conducted workshops in almost every U.S. state, as well as Canada and Mexico.
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